Accord is delighted to be announced as the winner of the ‘Integrated Campaign of the Year (over £500,000 media spend)’ category at this week’s Travel Marketing Awards.
Considered to be the travel industry’s equivalent to the Oscars, the Travel Marketing Awards are renowned for rewarding the very best travel marketing campaigns. Entries are judged on exemplary planning, stunning creativity and outstanding measurable results.
The ‘Integrated Campaign of the Year’ category recognises the best multichannel campaign that took place over the last 12 months. Up against some very impressive competitors, we were awarded first place for our work with the Jordan Tourism Board.
Our campaign, titled ‘Simply #ExtraJordanary’, incorporated TV, Press and Out of Home, as well as a custom hashtag that generated interest and engagement around this stunning destination. Thanks to our bold creative designs and strategic media buying, we successfully increased web visits by a staggering 652% and more than doubled the number of UK holidaymakers visiting Jordan.
But that wasn’t the only award of the evening! Alongside this victory, Accord also came away with third place in the ‘Best Use of Search’ category for our work with Cruise and Maritime Voyages, which generated an 18.4% uplift in annual website traffic.
These awards follow a string of travel sector wins for Accord over the past year, including ‘Best Use of Radio’ at the Mature Marketing Awards, ‘Best Digital Platform or Web Service’ at the Wave Awards and ‘Best for Cruising’ at the Travolution Awards.
Sally Winfield, Accord CEO, said of the news, “We are absolutely thrilled to come first in such a competitive and prestigious category. As an integrated marketing agency, brilliantly joined-up campaigns are what we do best, and we are proud to have this recognised by the most distinguished experts in the industry. Our travel team worked tirelessly on this campaign, so everyone is delighted that our hard work paid off”.
Accord is a collection of highly experienced digital, marketing and creative professionals who devise, design and deliver award-winning campaigns on behalf of our clients. To learn more about how we build brands, increase sales and solve your toughest marketing challenges, get in touch today. It all starts with a single conversation.