We are pleased to announce that ROL Cruise, the UK’s leading independent cruise specialist, was awarded ‘Best for Cruising’ at this year’s 2017 Travolution Awards, in acknowledgement of their re-launched website and rebrand.
Designed and delivered by Accord’s expert web developers, ROL Cruise's website was recognised for excellent user experience and uniqueness in the industry, as well as its ability to communicate ROL Cruise's core brand values.
Beginning with an extensive research and planning process, Accord created a sleek and sophisticated design. Wireframes were carefully constructed, and the base established for a website designed to appeal to ROL Cruise's key target demographics and to ensure the brand stood out in the wider cruise landscape. Alongside a comprehensive rebranding process, Accord introduced engaging site features, a wide array of user-centric blog content and a new cruise categorisation system. Following the new site launch, ROL Cruise has seen significantly reduced bounce rates, increased dwell times and a 130% increase in primary actions.
The Travolution winners were announced during a glamorous awards ceremony at the Troxy in London, which was attended by renowned industry experts and the travel sector’s most recognisable brands.
Accord’s Managing Director, Vincent Sitwell, said, “Having previously won a Travolution Award for redesign of Canadian Affair’s website, we are thrilled to secure another impressive win for one of our clients. We have worked closely with ROL Cruise for many years, so we are delighted that the incredible success we have achieved together is receiving greater industry recognition. This award demonstrates that our website development work is not only of the highest quality, but that our team are continually innovating to stay ahead of the curve in an ever-changing industry”.
In today’s digital age, where websites are most often the first impression a consumer will have of your brand, designing a fast, reliable, highly functional and eye-catching website is more important than ever before. To learn more about Accord’s multi-award-winning portfolio of web design services, contact our expert team today – we’d love to help.