It’s been a very successful month for Accord. Following our double win at last week’s Mature Marketing Awards, we are pleased to announce that we have also been shortlisted at the DMA Awards 2017.
Organised by the Direct Marketing Association, these awards highlight the very best marketing campaigns conducted over the past year, with entries judged on a combination of strategic innovation, cutting-edge creativity and outstanding measurable results. Highly-renowned, they are described as ‘rewardingly hard to win’.
This year we have been shortlisted in the ‘Best Use of Search’ category for our work with Age UK Mobility. Delivering a brilliantly joined-up PPC and SEO strategy, our search marketing teams significantly improved Age UK Mobility’s organic search rankings, whilst maximising their paid search lead generation.
Accord’s CEO, Sally Winfield, said, “Having already received a Mature Marketing Award for our work with Age UK Mobility, we are delighted to be recognised once again for our search marketing expertise. There can be a tendency to shy away from digital marketing when targeting older consumers. However, this campaign proves that when underpinned by meaningful insights, accurate data and performance tracking, digital channels are incredibly effective in engaging with over-50 consumers.”
The winners will be announced on Tuesday 5th December 2017 at Old Billingsgate. In the meantime, you can keep up-to-date with the latest awards news using the hashtag #DMAawards.
Accord is an award-winning marketing agency that specialises in devising and delivering campaign strategies that engage with over-50s consumers in new and innovative ways. If you would like to learn more about our ever-evolving portfolio of digital services, get in touch today.