Accord shortlisted at Northern Marketing Awards 2017

02 October 2017

Accord is delighted to announce that our work with Britannia Hotels has been shortlisted in the ‘Best Tourism & Leisure Campaign’ category at the Northern Marketing Awards 2017.

Now in its third year, the Northern Marketing Awards celebrate the most innovative, creative and successful Northern marketing campaigns that have taken place over the past year. The ‘Best Tourism & Leisure Campaign’ category recognises outstanding marketing work within the tourism and leisure industry, with a particular focus on campaigns that demonstrate audience-driven insight and excellent measurable results.

Since taking over the Britannia Hotels account, our Paid Search strategists have delivered innovative PPC and programmatic campaigns, driving both increased website traffic and consumer engagement. By optimising keyword activity, maintaining bid adjustments and implementing extensive retargeting strategies, we have been able to guarantee ads are cost-effective as well as relevant to each user. This strategy has significantly improved Britannia Hotels’ conversion rates and overall bookings.

Accord’s CEO, Sally Winfield, said, “As an agency that prides itself on our digital expertise, we are delighted to see our hard work being recognised alongside some of the best in the industry. Over the last 15 years, thanks to our in-house team of innovative and creative digital marketers, we have built an enviable reputation for delivering campaigns focused on acquisition, engagement and conversion.  Everyone is keeping their fingers crossed between now and the awards later this year.”

The winners will be announced at a dinner and reception at the Hilton Deansgate in Manchester on 1st November 2017. Meanwhile, keep up-to-date with award news using the hashtag #NorthernMarketingAwards.