Hot off the heels of last week’s nomination at the UK Agency Awards, Accord is excited to announce that we have been shortlisted once again for our work with Cruiseco - this time at the 2018 Travolution Awards in the ‘Best Launch Campaign of the Year’ category.
Using a combination of digital channels, including PPC, paid social and email, we successfully launched Cruiseco’s new music-themed cruises into the UK market. Our campaign drove over 200,000 visits to their website and sold a staggering 96% of available cabins.
For over a decade, these awards have celebrated outstanding and impactful digital innovation in the travel sector. Judged by a panel of global industry experts, winning campaigns are chosen based on exceptional strategy, out-of-the-box thinking and - of course - excellent results.
Accord’s CEO, Sally Winfield, said, “As the world’s first themed music cruise consortium, Cruiseco offered our team a challenging yet exciting brief: to promote the new concept of music cruises within the UK market. A great deal of research, planning and creativity went into the delivery of this campaign and therefore we’re delighted to see it is receiving wider industry recognition.”
The prestigious awards ceremony will be held on 19th November at the Troxy in London. In the meantime, you can keep up-to-date with the awards using the hashtag #travoawards.
With 30 years’ experience in the travel, tourism and hospitality sector, Accord are experts in devising and delivering marketing campaigns that drive brand awareness, increase consumer interest and, most importantly, secure bookings. To find out more about our brilliantly joined-up approach, get in touch today.