Accord is delighted to announce that our ‘Simply #ExtraJordanary’ campaign has been shortlisted in the ‘Best National Tourism Board Campaign’ category at this year’s inaugural International Travel & Tourism Awards.
Launched by WTM London, these awards celebrate the very best work from tourist boards and agencies across 13 categories. Winning campaigns are chosen by a judging panel of senior industry professionals and distinguished travel experts.
Accord’s CEO, Sally Winfield, said, “Having already been crowned ‘Integrated Campaign of the Year’ at the Travel Marketing Awards, we are delighted to see that this campaign is receiving further industry recognition. Using a meticulously planned combination of OOH, TV and press, as well as inspiring creative, this campaign successfully increased traffic to the Jordan Tourism Board website by 652% and more than doubled UK visitor numbers”.
Winners will be announced on 6th November in a glittering ceremony at London’s historic Tobacco Dock. In the meantime, we’re keeping our fingers firmly crossed!
Accord is the UK’s leading travel and tourism marketing agency. From initial strategy, through to branding and positioning, demographic targeting and campaign planning, it’s our job to devise and deliver successful campaigns that increase brand awareness, drive audience engagement and secure commercial success. To find out more, get in touch today.