Accord Marketing is delighted to announce that we have been shortlisted in two categories at this year’s Travel Marketing Awards: ‘Best Use of Search’ and ‘Integrated Campaign of the Year (Over £500,000 Media Spend)’.
Now in their 10th year, the Travel Marketing Awards are amongst the industry’s most prestigious honours rewarding innovative, well-executed and highly successful travel marketing campaigns. Judged by experienced industry professionals, winning campaigns must not only demonstrate impressive creativity but also real, measurable results.
The ‘Best Use of Search’ category recognises exceptional campaigns that have used search engines in new and innovative ways. In this category, we have been shortlisted for our work with Cruise & Maritime Voyages, which successfully grew brand impression share by over 60% and improved their top 20 Google keywords by 75% year-on-year.
‘Integrated Campaign of the Year (Over £500,000 Media Spend)’ rewards the most original and best performing campaigns that span across multiple marketing channels. In this, we have been recognised for our ‘Simply #ExtraJordanary’ campaign, devised for the Jordan Tourism Board. Designed to raise awareness of this destination amongst UK holidaymakers, this campaign incorporated a combination OOH, TV, press and social media activity. Visits to the Jordan Tourism Board website increased by a staggering 652%.
Accord’s CEO, Sally Winfield, commented, “The Travel Marketing Awards are some of the most sought-after accolades in the entire travel industry, so we are extremely pleased to have been shortlisted in not just one, but two categories. As a travel marketing agency, we are especially proud that our work continues to be recognised year after year and we look forward to attending the awards ceremony in March, with our fingers crossed”.
Winners will be announced at the London Hilton on Park Lane on the 12th March 2018. In the meantime, you can keep up with the latest awards news using the hashtag #TTMA2018.