Accord is delighted to announce that our redesign of ROL Cruise’s website – which previously won a Travolution Award - has picked up even more industry recognition.
Last Thursday, ROL Cruise won the ‘Best Digital or Web-Based Platform or Service’ trophy at the 2018 Wave Awards. Judged by the most distinguished experts in the sector, this category recognises outstanding web and digital design amongst leading cruise brands. ROL Cruise were named the winner based on their easily navigable design, intuitive functionality and powerful search interface.
Accord worked in close collaboration with ROL Cruise’s in-house team to plan and develop the site, ensuring it was bold, flexible and dynamic. Using new inspirational timeline itinerary formats, we were able to showcase the wide range of high-quality experiential cruises that ROL Cruise offer and broaden their appeal to younger audiences. This approach successfully reduced bounce rates by 23%, increased average time on site by 61% and more than doubled overall recorded actions.
Accord Managing Director, Vincent Sitwell, commented, “Having already won a Travolution Award for our work with ROL Cruise, we are pleased to be rewarded yet again for our excellence in web design and build. This website is a great example of how travel brands can combine visually appealing design with excellent navigability to create a fantastic user experience”.
With almost 30 years’ experience in the travel marketing sector, Accord are experts in devising campaigns that not only win hearts and minds, but also win awards. To find out how we can help your website captivate, impress and inspire potential holidaymakers, get in touch with our specialist travel team today.