11 October 2017
Accord is delighted to announce that we have won two awards at the first-ever Mature Marketing Awards - one in the Best Radio Campaign category and the other for Best Digital Campaign.
Organised by the Mature Marketing Association and judged by a panel of top industry and media experts, these awards celebrate excellence in marketing campaigns that actively target or include over-50s consumers. Winning entries were judged on outstanding strategic thinking, creativity and effectiveness.
Our first win was for the radio campaign that we conducted on behalf of Sunswept Resorts, which promoted the 5-star all-inclusive BodyHoliday wellness resort in Saint Lucia. The campaign included a competition to win a week’s holiday and was supported by both digital and email activity.
In the digital category, our work with Age UK Mobility was recognised. As the leading mobility equipment provider, they tasked us with improving their search ranking positions, conducting deep-dive SEO audits and then implementing content strategies that significantly increased traffic to their website.
The winners were announced to an audience of industry specialists on October 10th at the 2017 Mature Marketing Summit in London.
Accord’s CEO, Sally Winfield, said, “As an agency that prides itself on being a mature market specialist, we are particularly thrilled to have won in not just one but two categories at these awards. It is great to see that our reputation in this sector is gaining wider industry recognition”.
Accord are experts in devising and delivering campaign strategies that engage with over-50s consumers in new and innovative ways. If you would like to learn more about how we can help you effectively reach this ever-evolving and lucrative market, get in touch today.