In today’s digitally switched-on world, having a user-friendly and easily-navigable website is crucial to staying ahead of your competitors.

Think of your site as an online storefront: if the design is cluttered and disorganised, customers will turn away and shop elsewhere. Websites should be continually updated and refined to ensure that your business is not missing out on potential sales – and this is where CRO comes in.

CRO is not just about identifying how users convert. It’s about understanding why they convert and – more importantly – why they don’t. Using this clearer view of user behaviour, you can refine and adapt your website to make the path to purchase as smooth as possible.

So, how does CRO work?

In the below infographic, we have provided an overview of what CRO actually entails to help you better understand how it can benefit your brand: