Set to cause the biggest shake-up to the recruitment industry since the introduction of LinkedIn, discussion of Google’s new search feature - Google for Jobs - is already making waves throughout the world of employment marketing.
Here is everything we know about Google for Jobs so far, as well as our top tips for making sure your business is prepared for this change.
It is the latest innovation to Google’s search function, promising to streamline the job hunting process for both jobseekers and employers.
Google for Jobs was developed to tackle the overwhelming amount of job listings scattered across the web, which can often lead to candidates wading through reams of different job titles to find an appropriate role. The new feature accumulates various online job postings and organises them into an easier-to-digest format.
In the words of Google CEO Sunder Pichai, this improved search function promises to resolve the “big disconnect” between hiring companies and jobseekers by matching more relevant job positions to users’ individual search requests.
Similar to how searching for “flights to Paris” will pull up a box of suggested airlines, typing “jobs near me” will generate a similar box of local vacancies.
From these listings, users will be able to directly apply for roles or sign up for future email alerts. As part of the new development, Google’s AI will also group together similar job roles, even if they have varying job titles. This means that if a user searches for “retail assistant”, they will also see results for “store clerk” and “sales associate”, improving user experience and increasing the relevancy of search results.
One of the most innovative features is the wide range of custom filter options. These allow users to expand or narrow down results depending on key criteria, including:
Once users have selected a job they want to apply for, they can do so directly. Furthermore, because job seeking is an ever-changing and often lengthy process, users can also sign up to Google alerts for key search terms in a single click. Using this alert feature, whenever a relevant job listing is posted, job hunters will receive an update directly to their email inbox.
As the world’s number one search engine - and many jobseekers’ first port-of-call when looking for job opportunities - this update could have huge repercussions on recruitment marketing.
One of the more pressing questions we have right now is how this new feature will work in conjunction with paid and organic search activity. It will be interesting to see where paid search ads will be placed in relation to the Google for Jobs box, as well as whether or not the feature will integrate with paid advertising over time. Likewise, our organic search strategists are watching carefully to see how technical SEO can affect the placement of certain listings.
Accord's Head of Recruitment, Leighann Kemble, says "Although it’s too early to see exactly how Google for Jobs will impact our industry, we’re excited and enthusiastic about the possible innovation opportunities it will create. If delivered as expected, this function will offer a new streamlined way of searching for jobs, improving the way applicants and employers find each other. As Google Premier Partners, we are looking forward to working closely with Google and our clients to ensure we make the most out of this technology as soon as it is released in the UK”.
So far, Google for Jobs has yet to be released in the UK. However, with the new feature already rolled out in parts of North America, South America and Africa, it is only a matter of time before it becomes active in the UK.
So, with 30% of all Google searches being job-related, it is imperative that you get ahead by ensuring that all your job listings are following Google’s best practice guidelines.
To do so, there are several key measures that you can implement…
To ensure that Google will automatically index your job listings, you must first make sure that your website is directly integrated with Google. This can be achieved by making alterations to your webpages, implementing structured data to all listings, creating sitemaps and activating Google Analytics. More information about Google integration can be found here: https://jobs.google.com/about/
Alternatively, if you are using third party Applicant Tracking Systems or job boards, then make sure you ask them if they have integrated with Google. Google has partnered with several job boards to develop this new search feature, so it is likely that opting for these partnered job boards will be a safe choice.
Google is and always has been user-centric, meaning they reward websites that are relevant and easy to navigate. Therefore, to work effectively in conjunction with Google for Jobs, you need to consider its new filtering options and adjust your careers pages accordingly.
For example, if you do not include information about a job’s location, then the role will not be visible for users filtering by commute time. This means that you could be minimising response rates and missing out on qualified traffic. A good rule of thumb is: the more crucial information you provide, the more results you’ll feature in.
Google for Jobs will streamline the job hunting process for most candidates, so this is a great opportunity for you to improve your own online application process.
By reducing the number of clicks needed to apply, you are far more likely to encourage candidates to convert, increasing the likelihood of finding your ideal employee.
Previous research has shown that just under a third of candidates refuse to spend more than 15 minutes on an application, which rises to 57% for top salary earners - so make your form as simple and efficient as possible!
Because Google will draw information directly from your website to feature in its real-time results pages, you need to make sure everything is as up-to-date as possible.
Most importantly, whenever you remove listings, you must also remove them from your sitemap to prevent out-of-date positions being listed.
As a Google Premier Partner, Accord has exclusive access to the latest technological innovations and training opportunities on offer. This means that when Google for Jobs is officially rolled out in the UK, we will be the first to know.
For more information or to simply talk about your recruitment needs, please contact us today - we'd love to help!