Opodo, the highly successful online travel agent, has appointed leading travel marketing agency Accord to deliver their new TV and OOH campaign following a three way pitch.
Conrad Svard, Opodo Group Director, said “We are particularly impressed with Accord’s knowledge and experience of both the media marketplace and our industry, its trends and challenges. They have innovative ideas designed around increasing bookings and our brand. We are excited to be working together with them to re-ignite Opodo in the UK market”.
Accord CEO, Sally Winfield, added, “Opodo is an important online brand, and we are delighted to have been chosen. We have lots of great ideas and understanding and we are confident our working together will create excellent results”.
Opodo is the largest European online travel agent, with more than 17m customers worldwide. They have tasked Accord to increase awareness of their brand and bookings in the UK and to cement its position as a trusted, leading OTA.
To learn more about how Accord can raise the profile of your travel brand, get in touch with our team today - we'd be happy to help.