In our new infographic, produced in collaboration with market research specialists GfK, we take an in-depth look at how summer bookings in the short, mid and long-haul travel markets are currently performing year-on-year.
Drilling down into mid-haul even further, the research also looks at which destinations, board types and holiday durations have seen the biggest popularity growth over the past year.
For instance, we can see there is a movement towards short breaks, with 1-3 nights and 4-6 night splits being the fastest growing duration groups year-on-year.
Key stats can be found in the infographic below and a follow-up analysis of the most important findings can be found here. If you’d like to find out more about this data and how it can be tailored to your business, please contact our travel team.