22 June 2017
In most consumer purchase journeys, the first real interaction that a potential customer will have with your brand is through your website. For this reason – if you want to drive enquiries and secure conversions - it’s crucial that your website is running as efficiently as possible, creating a smooth path to purchase. The best way to ensure that your website is reaching its full potential is through conducting a web usability study, a form of web analysis focused on pinpointing opportunities for delivering improved site performance. In this infographic, we break down the key things that a web usability study will assess, from CTA locations to user frustration points.