From the bright lights of the iconic Piccadilly One to the roadside 6 sheets we pass on our commute to work, Out of Home (OOH) advertising is everywhere.

In fact, most UK adults spend an average of three-and-a-half hours engaging with OOH every single day. With this widespread exposure comes many opportunities for advertisers, who can use this visual and emotive format to communicate their brand purpose on a grand scale.

In our new factsheet, we explore the latest insights into the OOH market landscape, including top areas of investment, the strengths of OOH as a channel and recent digital innovations. We then take a much deeper look at the strengths and weaknesses of each OOH format so that you can choose the one that is right for your brand. Finally, we also offer a series of key design recommendations, based on neurological data, which will help ensure your ads make a strong emotional impact.

The full factsheet can be found below. For more advice on how to put these tips in to action, please contact our specialist planning team – we’d be more than happy to help.

 

The Power of OOH 2018