Holidays are all about taking time out to focus on the things you enjoy, whether that be relaxing on a tropical beach, hiking across mountains or simply spending time with your family.

Of course, busy work schedules and responsibilities can make it difficult for many to find the time for/to do? the things that make them happy. With this in mind, it is unsurprising that more and more members of the UK public are opting to take holidays that allow them to indulge in their favourite hobbies/interests whilst enjoying some much-needed “me time”.

In our new infographic, based on the latest data from Mintel, we take a closer look at the elusive “special interest holidays” market, breaking down which audience segments are most likely to take a holiday specifically to pursue a hobby or interest. The analysis also explores the UK’s most popular hobbies, the top special interest holiday destinations and wider consumer attitudes toward this unique style of getaway.

The full infographic can be viewed below: