As new technology comes and goes, radio still remains one of the most popular media channels for engaging consumers within the UK. 

As new technology comes and goes, radio still remains one of the most popular media channels for engaging consumers within the UK. In this factsheet, we give you a breakdown of all the information you need to know to capitalise on your radio advertising. After detailing the top reasons to include radio in your marketing strategy, we will assess the most popular call-to-action methods currently used in radio advertising. Of course, every radio brand attracts different listeners, so it's important to choose the right stations for your campaign. Our guide specifies the top radio brands active in the UK and the key demographics they reach, as well how to segment these audiences even further. 

Check out the full factsheet below and make sure you’re up to speed with the latest radio data.

 

Accord Radio Factsheet 2017