Understanding the consumer journey

25 April 2017

The secret to any successful marketing campaign is to get into the mind-set of your customers and tailor your product or service to what they need. However, it is also important to remember that a customer’s needs can vary massively depending on where they are in their purchase journey. Beginning with initial research, right up to the moment of final purchase, there are many different stages of consumer interest and your campaigns should reflect this. In this infographic, we give you a summary of all the key stages of the customer journey, as well as pinpointing the stage where each marketing channel – from social to print - is most effective.

Check out the full infographic below and make sure your campaigns are targeting the right customers at the right time.