Throughout January, Accord will be releasing weekly Travel Trends updates, in association with market research specialists GfK. Comparing the latest year-on-year booking trends, as well as travel website traffic data, this week’s infographic covers the week ending 20th January 2018.
This week, the most popular booking types have once again been city breaks, beach holidays and ski trips, which have all grown significantly year-on-year. Moreover, traffic to snow sports, villas and travel agency websites have also experienced a surge in volume. On the other hand, while cruise website traffic is up by 9.4% this week, actual bookings have fallen 7% year-on-year, showing that – while interest is there – consumers need a bit more encouragement to fully convert.
The popularity bounce back of Middle Eastern destinations has continued this week, with Turkey and Egypt increasing by 112% and 54% respectively in absolute passenger difference. In contrast, Portugal has seen the biggest drop, decreasing 9% year-on-year.
More information can be found in our full infographic below: