Market research specialist GfK have shared their most recent data, analysing this week’s key trends in holiday destinations and booking types.
Market research specialists GfK have shared their most recent data, analysing this week’s key trends in holiday destinations and booking types. Beach holiday bookings continue to rise, increasing by a further 7% over the past week. Considering that total tour package bookings are down by 10%, this is a big win for the beach holiday market. In terms of destination choice, UK holidaymakers are clearly choosing destinations a little closer to home, with all five of the top choices being European hotspots: Spain, Greece, Portugal, Croatia and Cyprus. In contrast, the United Arab Emirates has seen the most significant drop this week, decreasing by 31% in absolute PAX numbers.
Key stats from the research can be seen in our infographic below.
Last week's data can be viewed in our weekly booking trends in travel blog for 11/02/17.