Market research specialists GfK have shared their most recent data, analysing this week’s key trends in holiday destinations and booking types.

Beach holiday bookings continue to rise, increasing by a further 7% over the past week. Considering that total tour package bookings are down by 10%, this is a big win for the beach holiday market. In terms of destination choice, UK holidaymakers are clearly choosing destinations a little closer to home, with all five of the top choices being European hotspots: Spain, Greece, Portugal, Croatia and Cyprus. In contrast, the United Arab Emirates has seen the most significant drop this week, decreasing by 31% in absolute PAX numbers.

Key stats from the research can be seen in our infographic below:



Last week's data can be viewed in our weekly booking trends in travel blog for 11/02/17.