Britannia Hotels briefed Accord to bring their PPC activity up to our best practice.
The primary campaign objective was to drive an increase in volume through the site while maintaining an effective cost of sale. Alongside this, we brought the account up to our best practice standard.
Since taking over the Britannia Hotels account, we implemented a series of changes to bring the account up to Accord’s ‘best practice’. This included refreshing the ad messaging, reviewing keyword targeting and introducing new ad extensions to draw customers in.
By adopting a more audience-focused approach and using AdWords to improve dynamic features, we were able to make their account run more efficiently and deliver great results in the first six months.
Conor Georgiou - Marketing Manager