Britannia Hotels

Britannia Hotels briefed Accord to bring their PPC activity up to our best practice.

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Brief

Accord began working with Britannia Hotels on 1st March 2016, and were tasked with bringing their PPC activity up to our best practice standard. The primary campaign objective was to drive an increase in volume through the site while maintaining an effective cost of sale.

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Our Approach

Since taking over the Britannia Hotels account, we implemented a series of changes to bring the account up to Accord’s ‘best practice’. This included refreshing the ad messaging, reviewing keyword targeting and introducing new ad extensions to draw customers in. By adopting a more audience-focused approach and using AdWords to improve dynamic features, we were able to make their account run more efficiently and deliver great results in the first six months.

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"Accord are experts in what they do, and our PPC campaign was delivered as promised and is performing better than it ever has. Great account managers with a real depth of knowledge and clear communication allow us to have complete visibility of all our campaigns in a very time efficient way, all of which make Accord an absolute pleasure to work with." Conor Georgiou, Marketing Manager

Results

  • 125% increase in PPC revenue
  • 68% increase in PPC actions
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