Canadian Affair Case Study

Accord has worked with Canadian Affair for over 18 years, and has worked extensively on its online and offline activities. In 2015, we were tasked with putting together an integrated marketing campaign to celebrate their 20th birthday in business.

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Brief

Through a fully joined-up marketing campaign, Canadian Affair wanted to raise awareness of the brand, directing UK customers to visit its new website, or to call and book a holiday.

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+35.4% online traffic

+64% in calls

Our Approach

Accord delivered a joined-up campaign encompassing press, digital display, email, radio, digital OOH, TV and PPC. Having redesigned their website in 2014, we were able to ensure that all aspects of the campaign had a coherent style and message.

We also created press ads for key tourist board partners, as well as full-motion digital OOH displays on London Underground, at stations and at One Piccadilly.  By using social media, we were also able to encourage consumers to interact with the campaign 24/7.

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"Accord did a fantastic job of managing all elements of our peak campaign, ensuring that our brand was covered on every touchpoint of the consumer journey." Annabel Leckenby, Marketing Manager

Results

In London, the digital OOH and press activity resulted in a 35.4% increase in online traffic to the Canadian Affair website. The TV campaign was successfully delivered to 13.6m ABC1 adults in a 6-week period, and there was a 64% increase in calls year-on-year.  On digital, PPC activity resulted in a 34% year-on-year increase in brochure downloads and enquiries.  

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