Handicare NL

Looking to improve their website and enhance user experience, Handicare NL tasked Accord with conducting a conversion rate optimisation review.

CRO

A

The user journey

The objective was simple: to increase their on-site conversion rates and, ultimately, drive sales.

Using thorough data analysis of the site’s performance statistics, Accord were able to pinpoint areas of the website that were causing disruption to the user journey.

80% increase in conversion rates

The route to conversion

Using thorough data analysis of the site’s performance statistics, we were able to pinpoint areas of the website that were causing disruption to the user journey.

Once these issues were identified, our web studio then supplied examples of page redesigns that would create a smoother route to conversion.

A continuous process

Since these recommendations have been implemented, we have continued to review and analyse other areas of the site to determine where conversion rates can be optimised further.

12.81% reduction in bounce rates

Accord’s easy-to-implement recommended changes have brought a better customer experience to our website and, thanks to that, we have seen an increase in conversions. This has resulted in a higher number of better quality leads.

Marco Vis - Marketing Director

44.44% increase in average visit length