Looking to improve their website and enhance user experience, Handicare NL tasked Accord with conducting a conversion rate optimisation review.
The objective was simple: to increase their on-site conversion rates and, ultimately, drive sales.
Using thorough data analysis of the site’s performance statistics, Accord were able to pinpoint areas of the website that were causing disruption to the user journey.
Using thorough data analysis of the site’s performance statistics, we were able to pinpoint areas of the website that were causing disruption to the user journey.
Once these issues were identified, our web studio then supplied examples of page redesigns that would create a smoother route to conversion.
Since these recommendations have been implemented, we have continued to review and analyse other areas of the site to determine where conversion rates can be optimised further.
Marco Vis - Marketing Director