Heart of the Lakes

We were tasked with launching a competition to increase their email marketing database by approximately 10,000 new email addresses.



12,000+ entries

The prize to be won

Beatrix Potter would have turned 150 in July 2016 and for this reason the prize chosen was a stay in one of her former houses, Yew Tree Cottage. A Beatrix Potter related question was chosen, and the entry form required people to include their first and last name, along with their email address.

Promoting the competition

To generate interest and at the same time help to increase brand awareness and user engagement across Heart of the Lakes’ social media platforms, Accord advised creating a new competition page on their website.

The competition was shared on their Facebook, Twitter and Google+ pages as well as the Go Lakes website and several free competition sites.

11,892 unique page views

When setting up the competition the aim was to increase the database by over 10,000, we never thought it would achieve what it has done, we are overwhelmed with the success and with Accord suggesting they create a competition page on the site has really worked well and we’ll be doing it again in the future.

Chris Jackon - Partner