Jordan Tourism Board

An integrated campaign for Jordan Tourism Board to raise awareness of tourist hotspots Petra, Wadi Rum, the Dead Sea, and Aqaba.

OOH | PRESS | TV | PR & SOCIAL MEDIA

A

600% increase in web visits

4.4% increase in visitors from the UK

Simply #ExtraJORDANary

To complement the offline activity, we launched a multi-platform social media campaign using the hashtag #ExtraJORDANary.

Increasing awareness

London Underground 16 and 48 sheets showcased the beauty of Jordan on a grand scale.

Our press activity extended this reach even further, with ads appearing in the Daily Mail and Metro London, in addition to a high-impact cover wrap in the Sunday Telegraph.

Royal approval

A member of the Jordanian Royal Family used our hashtag in one of her tweets whilst visiting London.