/Insights
News & insights
Explore industry trends, whitepapers, events, and more.
How to make an impact with your video content strategy
Considering adding video to your marketing plan? Discover why having a video content strategy is imperative to success and the most prominent video trends.
Why is having a strong employer brand so important?
As businesses look to post-pandemic recovery and beyond, attracting and engaging with new talent, as well as retaining your existing superstars and silent dynamos, is now more important than ever.
The importance of organic social media
Learn why organic social is an essential part of the modern marketing toolkit, how it combines with paid activity & how Accord can help your brand succeed.
Unmuddling the world of cookies
Recently, our Head of Performance Dan Ward joined our partner agency The Kite Factory in their podcast, Unmuddled.
Advertising’s unconscious bias:
Does a 50-year-old have the same interests, lifestyle and attitudes as a 90-year-old? Most would say they don’t; however, brands often group them together under the 50+ category when defining their target audience segments.
Events
Here’s our bulletin board where you can discover upcoming conferences, workshops, and webinars. We’ll be attending, speaking at, sponsoring, or partnering, and we’d love to see you there.
06
November
Wanderlust Reader Travel Awards
Celebrating the best in travel for 23 years, the Wanderlust Reader Travel Awards will spotlight the most-desirable destinations, tour operators and travel brands- catch our Head of Account Management, Matt Price, there on the day.
Wanderlust\ The Tate Modern, London
19
November
The British Travel Awards
We’re thrilled to announce that we’ll be attending the British Travel Awards! Join us as we celebrate excellence in travel and tourism among the industry’s top companies and innovators.
Battersea Evolution
28
November
The Travolution Awards
The Travolution Awards are the biggest annual celebration of the talents and achievements of brands and individuals in the online travel sector in the UK and beyond. Shortlisted for ‘Best Content Marketing Campaign’, we’ll see you there.
Travolution \ City Central at the HAC
29
November
AWTE Platinum Xmas lunch
Our Managing Director, Maria Payne, has been shortlisted for the AWTE (Association of Women Travel Executives) Mentor of the Year Award. We’ll be there on the day celebrating 70 years of the AWTE supporting Women.
AWTE \ The Church House, Westminster