/Insights
News & insights
Explore industry trends, whitepapers, events, and more.
The GA4 Landscape – 5 things to look out for
Over the course of the last two years, Accord has successfully migrated over 150 accounts to GA4 and through this process we have discovered some key factors for marketers to be aware of when setting up and using this analytics service.
Google Analytics 4 (GA4) FAQs
And just like that, the sun has set on Universal Analytics (UA), giving way to the dawn of Google Analytics 4 (GA4).
Team Accord: Matt Price, Creative Strategist
Meet Matt, the brilliant mind behind our communications strategy, as he brings his exceptional planning skills and unwavering creativity to the forefront of our team.
Measuring Success in the Travel Industry with a Measurement Framework
Looking to define your marketing wins and losses? Plan a campaign that’ll work towards your key objectives? You’re looking for a measurement framework.
IDILIQ Hotels & Resorts Appoints Accord Marketing as its UK & European Digital Agency
Following a competitive multi-pitch process, IDILIQ Hotels & Resorts has appointed Accord Marketing as its UK and European digital agency.
‘The Long and the Short of It’ celebrates its 10th anniversary
It’s been 10 years since Les Binet and Peter Field (aka the godfathers of effectiveness) published their book ‘The Long and the Short of It’.
Mole Valley Farmers appoints Accord Marketing to deliver Paid Search campaign
Accord has a proven track record in delivering exceptional digital performance marketing, so we are confident of delivering exceptional results in a very competitive market.
What is SEO, and why is it important?
Discover the importance of SEO and learn how it can help your website rank higher in search engine results pages. Read our guide to learn more.
Events
Here’s our bulletin board where you can discover upcoming conferences, workshops, and webinars. We’ll be attending, speaking at, sponsoring, or partnering, and we’d love to see you there.
06
November
Wanderlust Reader Travel Awards
Celebrating the best in travel for 23 years, the Wanderlust Reader Travel Awards will spotlight the most-desirable destinations, tour operators and travel brands- catch our Head of Account Management, Matt Price, there on the day.
Wanderlust\ The Tate Modern, London
19
November
The British Travel Awards
We’re thrilled to announce that we’ll be attending the British Travel Awards! Join us as we celebrate excellence in travel and tourism among the industry’s top companies and innovators.
Battersea Evolution
28
November
The Travolution Awards
The Travolution Awards are the biggest annual celebration of the talents and achievements of brands and individuals in the online travel sector in the UK and beyond. Shortlisted for ‘Best Content Marketing Campaign’, we’ll see you there.
Travolution \ City Central at the HAC
29
November
AWTE Platinum Xmas lunch
Our Managing Director, Maria Payne, has been shortlisted for the AWTE (Association of Women Travel Executives) Mentor of the Year Award. We’ll be there on the day celebrating 70 years of the AWTE supporting Women.
AWTE \ The Church House, Westminster