The 50-plus market. The mature market. Whatever you call it, the UK’s ageing population is too large to take for granted.


The UK’s population is now older than at any point in history.

And yet this huge and lucrative market is no niche.

At Accord we work with clients to uncover and realise the potential of this market, helping them to define their target audience, understand their buying habits, capture their data and respond to their needs. 

Winning hearts, minds & awards

We're proud to have won two awards at the first-ever Mature Marketing Awards:

Best Radio Campaign with Sunswept Resorts (TheBodyHoliday)

Best Digital Campaign with Age UK Mobility

And the Silver award for Best Use of Search with Age UK Mobility at the 2017 DMA Awards.