This research was commissioned by Accord Marketing to examine whether there is a distinct void between how mobility brands market their products and the way in which their customers perceive themselves.
It explores buyer behaviour in the over-50s market throughout the path to purchase to identify the most effective channels, and how marketing can challenge the stereotypes that currently pervade the advertising landscape.
As mature market specialists, we know from experience that brands often find it difficult to reach and connect with older consumers in a way that feels authentic. To combat this, we commissioned this white paper so that mobility businesses can get a better understanding of what makes the grey market tick: their wants, their needs and their aspirations.
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