UNDERSTANDING THE MOBILITY MARKET

This research was commissioned by Accord Marketing to examine whether there is a distinct void between how mobility brands market their products and the way in which their customers perceive themselves.

It explores buyer behaviour in the over-50s market throughout the path to purchase to identify the most effective channels, and how marketing can challenge the stereotypes that currently pervade the advertising landscape.

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As mature market specialists, we know from experience that brands often find it difficult to reach and connect with older consumers in a way that feels authentic. To combat this, we commissioned this white paper so that mobility businesses can get a better understanding of what makes the grey market tick: their wants, their needs and their aspirations.

Please fill in the form below to begin downloading the white paper: