/Insights
News & insights
Explore industry trends, whitepapers, events, and more.
Do you know what consumers want, really, really want?
Do you know what consumers want, really, really want?
Why Everyone Hates Comic Sans
While some view it as quirky and playful, Comic Sans is, for many, a symbol of bad taste and amateurism in typography.
Aligning Brands with Behaviour: The Case for Conversion Rate Optimisation (CRO)
The marketing industry is no stranger to initialism: SEO, PPC, OOH… they’re hardcoded into our everyday lives. Today, we share what you need to know about one of these three-letter powerhouses: CRO.
Accord Enhances Data Strategy and Performance with Infinity Partnership
Accord Marketing is proud to announce a strategic partnership with Infinity, the world’s leading call intelligence provider. This collaboration will allow our clients to better understand customer journeys, optimise marketing campaigns, drive sales performance and improve customer experiences.
Team Accord: James Grant, Production Executive
James, our Production Executive, plays a pivotal role in ensuring the seamless execution and timely delivery of our clients' print advertising campaigns.
Accord Marketing promotes two senior execs to its Board, strengthening vision and expertise
Accord Marketing proudly announces the appointment of two Associate Directors to its Board - Jasman Ahmad, Strategy Director, and Richard Anderson, Creative Director.
What is Comms Planning: delivering the right message at the right time
As marketers, we need to understand that, for our campaigns to work, we must cut through that noise. We must show consumers the most relevant message at the right time to stand out from the crowd.
Team Accord: Christy Quinn, Senior Paid Digital Specialist
Christy, our Senior Paid Digital Specialist, adeptly navigates the digital landscape, utilising her expertise to optimise campaigns for maximum impact and ROI, ensuring our clients achieve their goals efficiently.
Events
Here’s our bulletin board where you can discover upcoming conferences, workshops, and webinars. We’ll be attending, speaking at, sponsoring, or partnering, and we’d love to see you there.
17
June
The Cruise Summit - The Future of Cruise
Our Creative Strategist, Matt Price, is set to take the stage as moderator for The Battle of the Media panel discussion.
Cruise Trade News \ News UK Office
25
June
Silver Marketing Association Summit
The Silver Marketing Summit is Europe’s leading conference focused on the “silver” market. Join us as our Associate Director, Richard Anderson, will take the stage to present "From Ramblers to Ramble”.
SMA \ The Cavendish Centre
05
July
Members Networking Evening
Don't miss out on the opportunity to connect with our Associate Director, Jasman Ahmad, at the upcoming UKinbound networking evening.
UKinbound \ Hippodrome Casino