THE CLIENT
Ambassador Cruise Line offers premium-value cruises known for their warm welcomes, fantastic food, and first-class entertainment. With ambitions for TV, they needed a standout creative approach that stayed true to their brand.
THE CHALLENGE
With just 2% brand awareness among their target audience, Ambassador needed a bold campaign to raise their profile and showcase what makes them special.
THE SOLUTION
We created Enjoy Yourself - Ambassador’s first-ever TV campaign. Inspired by classic 1950s musicals, the ad featured a continuous performance by the cruise line’s own entertainment team, capturing the spirit of joy and hospitality that defines the brand.
“I want to say thank you and well done as we successfully launched our first-ever TV campaign. The concept effectively played to all our strengths as a brand. Honestly, you should all be really proud of what we’ve achieved together - it hasn’t gone unnoticed or unappreciated.”
Gordon Nardini
Chief Marketing Officer, Ambassador Cruise Line