THE CLIENT
Ambassador Cruise Line provides premium-value cruises with the warmest of welcomes, fantastic food and entertainment that gets rave reviews. With the potential of TV front of mind, we considered ways to be distinctive in the market whilst remaining authentic and drawing on their strengths.
THE CHALLENGE
With brand awareness at only 2% among its target audience, it was time to review and revise creative and marketing strategies. A compelling ‘Enjoy Yourself’ campaign was devised to promote Ambassador’s warmest of welcomes, fantastic food, and
first-class entertainment.
THE SOLUTION
We proposed a unique new concept for the brand’s first TVC - a continuous performance, evoking the classic musical cinema of the 1950s, sung and performed by Ambassador’s very own entertainment team.
“I want to say thank you and well done as we successfully launched our first-ever TV campaign. The concept effectively played to all our strengths as a brand. Honestly, you should all be really proud of what we’ve achieved together - it hasn’t gone unnoticed or unappreciated.”
Gordon Nardini
Chief Marketing Officer, Ambassador Cruise Line