/Insights
News & insights
Explore industry trends, whitepapers, events, and more.
Channel 4 announces new Fred. Olsen Cruise Lines sponsorship for 2025
Channel 4 is teaming up with Fred. Olsen Cruise Lines, as the cruise ship holiday brand becomes sponsor of the broadcaster’s escapism content, such as Four in a Bed and Perfect Pub Walks.
Growth of AI in Paid Digital
This blog explores the evolution of AI, focusing on Meta’s Advantage+, Pinterest’s Performance+, and TikTok’s Smart+.
Team Accord: Sam Cane, Video Creative
Meet Sam, our innovative Video Creative, bringing concepts to life with compelling visual storytelling that captivates audiences and enhances our clients' brand narratives.
Why Microsoft Ads deserve a spot in your digital marketing strategy
In today’s digital marketing world, diversifying your advertising strategy is key to capturing your audience across multiple platforms. While many advertisers focus solely on Google Ads or Facebook, they should include an often-overlooked but powerful platform in their strategy - Microsoft Ads.
Winter travel trends: A place in the sun
In the immortal words of Eddard Stark, ‘Winter is coming’, but with the cold drawing in, many Brits are looking to escape to sunnier climes. Based on Mail Metro Media’s latest research piece, they examine why, when, where, and how holidaymakers are chasing the winter sun in 2024/25.
Why I love Ted Lasso
At its heart, this American sports comedy-drama is an inspiring lesson in leadership and a testament to the power of kindness, humour, and hope in the workplace. Here’s why it’s a show worth celebrating.
Team Accord: Shauna Davies, Senior Paid Digital Specialist
Meet Shauna, our Senior Paid Digital Specialist. With her extensive knowledge of the digital landscape, Shauna uses her expertise to optimise campaigns for maximum impact, ensuring our clients achieve their goals effectively and efficiently.
Labour's comeback budget: What it means for the travel industry
As the travel industry now looks to navigate the potential shifts in consumer confidence and spending power, we’ve taken a unique approach: examining how past budgets have historically influenced demand and sentiment.
Events
Here’s our bulletin board where you can discover upcoming conferences, workshops, and webinars. We’ll be attending, speaking at, sponsoring, or partnering, and we’d love to see you there.
06
November
Wanderlust Reader Travel Awards
Celebrating the best in travel for 23 years, the Wanderlust Reader Travel Awards will spotlight the most-desirable destinations, tour operators and travel brands- catch our Head of Account Management, Matt Price, there on the day.
Wanderlust\ The Tate Modern, London
19
November
The British Travel Awards
We’re thrilled to announce that we’ll be attending the British Travel Awards! Join us as we celebrate excellence in travel and tourism among the industry’s top companies and innovators.
Battersea Evolution
28
November
The Travolution Awards
The Travolution Awards are the biggest annual celebration of the talents and achievements of brands and individuals in the online travel sector in the UK and beyond. Shortlisted for ‘Best Content Marketing Campaign’, we’ll see you there.
Travolution \ City Central at the HAC
29
November
AWTE Platinum Xmas lunch
Our Managing Director, Maria Payne, has been shortlisted for the AWTE (Association of Women Travel Executives) Mentor of the Year Award. We’ll be there on the day celebrating 70 years of the AWTE supporting Women.
AWTE \ The Church House, Westminster