/Insights
News & insights
Explore industry trends, whitepapers, and more.
The Unsung Heroes
The wait is over! We’re thrilled to announce the release of our latest white paper, The Unsung Heroes.
How are changing user behaviours shaping the future of search marketing?
Emerging technologies and new user habits are challenging Google's dominance, and with consumers now discovering information in entirely new ways, marketers must pivot.
Why Google's new AI overviews aren't the end of travel SEO
Is Google’s AI stealing traffic from travel sites? Discover the data on AI overviews, their effect on travel brands & tips to stay ahead of the curve.
Wightlink appoints Accord Marketing as its media buying agency
Wightlink appoints Accord Marketing as its media buying agency.
Maximising advertising budgets: Key takeaways from Thinkbox’s latest event
At a recent ThinkBox event, industry experts shared research that challenges conventional methods and provides fresh insights into ad spend distribution, the importance of context in ad recall, and the impact of cutting TV budgets.
The 2025 Adventure Travel Network Conference
We recently had the privilege of speaking at the sold-out Adventure Travel Network Conference held at the historic St. John’s Church in Waterloo. This event brought together some of the brightest minds in this sector to debate the latest trends, challenges, and opportunities.
Jasman Ahmad named Silver Trailblazer
We’re proud to announce that our very own Strategy Director, Jasman Ahmad, has been recognised as a Silver Trailblazer by the Silver Marketing Association, celebrating his expertise and dedication to the over-50s market.
Maximising data accuracy and performance with Server-Side Google Tag Manager
Server-Side GTM sits between your regular (client-side) Google Tag Manager container and third-party platforms servers (e.g. Google Analytics, Google Ads, Meta).