Standing out in an oversaturated market.
Evolving the CV Villa’s brand to navigate an uncertain landscape.
In order to deliver the right messaging, we needed to first understand the business, what it does particularly well, how it interacts with its customers and what makes it distinctive compared to the competition.
Brand development
Creative & design
Research & insight
Video production
Essential research
As staff have always been the bedrock of the CV Villas’ brand, we began by conducting a series of group immersion sessions to assess existing brand sentiment. We then combined this with customer and partner research to identify core USPs and values, ensuring that internal perception aligned with external reality.
Creating the brand
Drawing on these insights – particularly the language that customers used - we crafted a new brand identity that would closely resonate – ‘We do things your way’. By combining this clearer brand proposition with a more muted, refined colour palette and typography, we perfectly encapsulated their key values of personalisation, expertise and flexibility.
Logo development
Brand guidelines
Visual design
Marketing assets
“In an uncertain consumer landscape, the brand refresh Accord delivered for us has enabled us to outperform industry benchmarks and cement CV Villas as the luxury villa provider of choice. I have worked with Accord for a number of years, across a variety of disciplines, and can’t speak highly enough of them.”
Pete Brudenell
Head of Marketing, CV Villas