The birth of a new business.
Hapikåta is here today because of the challenges a husband-and-wife team experienced when planning their own wedding.
“Accord have been fantastic to work with. They listened to our vision and took it to the next level.”
Hidden costs, timely admin and limited suppliers really can ruin the magic, so why not have a wedding venue that can do it all? With the enchanting Nordic tipi tent at its heart, a new business venture dawned: a venue supplier with a difference. Though the couple were brimming with passion and ideas, they needed assistance with turning their dream into reality.
Inspiration
We got to work on creating an all-important name. Looking to Scandinavia for inspiration, we considered Nordic and Sámi traditions and language. We were inspired by the Nordic word for good luck and fate, ‘happ’, from which the English word ‘happy’ originated. A perfect, auspicious sentiment for a celebration.
We combined this with the word ‘kåta’, the Swedish name for the Tipi-like lavvu structures of the Sámi people. Blending these together, we derived ‘Hapikåta’ and the brand began to take shape.
Visual identity
Embracing the feel of the great outdoors and taking influence from Sámi symbolism, we created a clean and distinctive logo and graphic design style for the new brand, combing tradition with modernity.
Inspiration: Traditional Sámi and tribal symbolism
Informed by our competitor and market research, we developed a strong and distinctive colour palette for the brand, which evoked the colours of the product and worked perfectly with the new logo, photography and visual style.
“Accord exceeded our expectations from the very beginning. We wanted to launch our brand as soon as possible and they helped us do this by sticking to their timelines throughout the process. They have been fantastic to work with. They listened to our vision and took it to the next level.”
Alex Rogers
Founder, Hapikåta