Marwell Wildlife
Winchester-based Marwell Wildlife is a 140-acre zoo and registered charity that is home to a range of exotic and endangered species. Looking to strengthen their digital presence in a more cost-efficient way, they tasked us with reviewing and optimising their search activity.
Using our team’s digital expertise, we were able to strategically progress Marwell Wildlife’s AdWords account so that it became eligible for Google Grants. Shortly after, following excellent campaign performance, the client was upgraded to the Google Grantspro scheme, enabling them to receive an additional $40,000 in free paid advertising per month. Alongside this we created a strategy to grow their natural search presence and have seen fantastic results in the time we have been working on this channel also.
Optimisation
The additional budget that Google Grants provided Marwell with has allowed a greater focus on generic keywords, enabling increased levels of brand awareness.
Since then, performance has been meticulously reviewed and optimised to ensure that waste spending is minimised and all activity delivers high conversion rates.
“Working with Accord has been fantastic over the past year, and though it’s been 12 years in working with Accord, things feel as fresh as ever! They have genuinely felt like an extension of our own team and it feels like they are every bit as engaged in our success as we are.
What has been particularly refreshing is that it has felt like a two-way street - our own ideas and experience is respected and between us we’ve tried a whole load of new ideas to identify and deliver new traffic and ultimately, donations, ticket sales, adoptions and experiences.”
Johnny Lyle
Marketing Consultant