THE CLIENT
With 75 years of heritage, Ramblers Walking Holidays needed a bold rebrand to stay relevant while honouring their legacy.
THE CHALLENGE
The brand needed to broaden its appeal and overcome perceptions of being UK-only, all while retaining loyal customers and staying true to its roots.
THE SOLUTION
We rebranded the business as Ramble Worldwide - turning Ramble into a call-to-action and adding Worldwide to reflect global adventures. Four new collections were introduced to maximise relevance to different products, engage new audiences and strengthen loyalty among seasoned walkers.
THE “RARROW”
The brand was given a bold new look and feel, including the “Rarrow” used in the logo and elsewhere. Inspired by wayfinding, together with the ‘R’ of Ramble. This offered a flexible and distinctive element with video and digital media front of mind, making any creative unmistakably
Ramble Worldwide.
“On behalf of us all at RW, we’d like to say a hearty thank you for all the work you’ve done. You’ve been a fantastic team to work with - really sound creative strategy and direction, as well as being very accommodating and adaptable.”
Jeremy Ellis
Marketing and Strategy Consultant, Ramble Worldwide