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Travel, Digital, Creative, Strategy, Inside Accord Accord Marketing Travel, Digital, Creative, Strategy, Inside Accord Accord Marketing

AI Mode: How Google’s next chapter will shape travel marketing

AI tools like ChatGPT and Perplexity are reshaping how people find and filter information, with ChatGPT seeing 500 million weekly users and Perplexity surpassing 100 million monthly queries. While they still represent a small share of global search, their impact is growing.

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