/Insights
News & insights
Explore industry trends, whitepapers, events, and more.
Labour's comeback budget: What it means for the travel industry
As the travel industry now looks to navigate the potential shifts in consumer confidence and spending power, we’ve taken a unique approach: examining how past budgets have historically influenced demand and sentiment.
New white paper launch: Don't Call Me Old!
For too long, the marketing industry has relied on demographics to define the over-50s market. But when it comes to marketing to this savvy group of holidaymakers, it’s time to look beyond simple labels like age, income, and gender.
Understanding the drop in PPC performance: A result of Advanced Consent Mode in GA4
In some cases, there has been a significant drop in PPC performance, specifically a 5% to 20% reduction in reported conversions within GA4.
Redefining ageing - how the over-50s are challenging stereotypes
With the number of centenarians in England and Wales increasing by 31% in a decade and people generally living longer, healthier lives, it’s never been so important to challenge stereotypes around ageing.
Understanding the media consumption habits of the over 50s in 2024
In an era where digital transformation dominates media consumption trends, one age group stands out for its unique habits: the over 50s.
Don’t Call Me Old!
For too long, the marketing industry has relied on demographics to define the over-50s market. But when it comes to marketing to this savvy group of holidaymakers, it’s time to look beyond simple labels like age, income, and gender.
Data, creativity, and incrementality: lessons from The Future of Media London event
The Future of Media London event offered key insights from industry leaders on how to navigate this complexity, exploring topics such as data-driven strategies, incrementality and creative innovation. Here are our top key takeaways.
Content marketing in 2024: A critical element of SEO success
In the ever-evolving landscape of digital marketing, content remains king. At Accord Marketing, we’ve seen firsthand how content marketing continues to play an integral role in SEO strategies for businesses across industries, especially in travel.
Events
Here’s our bulletin board where you can discover upcoming conferences, workshops, and webinars. We’ll be attending, speaking at, sponsoring, or partnering, and we’d love to see you there.
06
November
Wanderlust Reader Travel Awards
Celebrating the best in travel for 23 years, the Wanderlust Reader Travel Awards will spotlight the most-desirable destinations, tour operators and travel brands- catch our Head of Account Management, Matt Price, there on the day.
Wanderlust\ The Tate Modern, London
19
November
The British Travel Awards
We’re thrilled to announce that we’ll be attending the British Travel Awards! Join us as we celebrate excellence in travel and tourism among the industry’s top companies and innovators.
Battersea Evolution
28
November
The Travolution Awards
The Travolution Awards are the biggest annual celebration of the talents and achievements of brands and individuals in the online travel sector in the UK and beyond. Shortlisted for ‘Best Content Marketing Campaign’, we’ll see you there.
Travolution \ City Central at the HAC
29
November
AWTE Platinum Xmas lunch
Our Managing Director, Maria Payne, has been shortlisted for the AWTE (Association of Women Travel Executives) Mentor of the Year Award. We’ll be there on the day celebrating 70 years of the AWTE supporting Women.
AWTE \ The Church House, Westminster