At a recent ThinkBox event, industry experts shared research that challenges conventional methods and provides fresh insights into ad spend distribution, the importance of context in ad recall, and the impact of cutting TV budgets.

The latest RAJAR Q4 results are in, and the data confirms that UK radio remains a dominant and thriving channel. With shifting audience habits and the growing influence of digital platforms, here are the biggest takeaways.

David brings a wealth of experience to his role as Senior Account Manager, overseeing key accounts and driving growth across all channels. Passionate about strategy and client collaboration, he thrives on delivering results.

Which brands made the biggest impact this year? Some entertained, some made a statement, and others didn’t quite land as well. Here’s our rundown of the most talked-about ads of 2025, plus some of our team’s take on which ones stood out for them.

As we enter 2025, the media landscape is evolving fast. To help brands navigate these changes, we teamed up with our trusted media partners and Accord’s Digital experts to reflect on the past year and look ahead to what’s next.

The travel industry is heading into an exciting year, with trends that reflect how people are rethinking the way they explore the world.

This blog explores the evolution of AI, focusing on Meta’s Advantage+, Pinterest’s Performance+, and TikTok’s Smart+.

Meet Sam, our innovative Video Creative, bringing concepts to life with compelling visual storytelling that captivates audiences and enhances our clients' brand narratives.