/Insights
News & insights
Explore industry trends, whitepapers, and more.
Why Google's new AI overviews aren't the end of travel SEO
Is Google’s AI stealing traffic from travel sites? Discover the data on AI overviews, their effect on travel brands & tips to stay ahead of the curve.
Maximising advertising budgets: Key takeaways from Thinkbox’s latest event
At a recent ThinkBox event, industry experts shared research that challenges conventional methods and provides fresh insights into ad spend distribution, the importance of context in ad recall, and the impact of cutting TV budgets.
RAJAR Q4 2024 key takeaways
The latest RAJAR Q4 results are in, and the data confirms that UK radio remains a dominant and thriving channel. With shifting audience habits and the growing influence of digital platforms, here are the biggest takeaways.
Team Accord: David Branch, Senior Account Manager
David brings a wealth of experience to his role as Senior Account Manager, overseeing key accounts and driving growth across all channels. Passionate about strategy and client collaboration, he thrives on delivering results.
Super Bowl 2025: The ads that stole the show
Which brands made the biggest impact this year? Some entertained, some made a statement, and others didn’t quite land as well. Here’s our rundown of the most talked-about ads of 2025, plus some of our team’s take on which ones stood out for them.
No Such Normal 2025: white paper launch event key takeaways
As we enter 2025, the media landscape is evolving fast. To help brands navigate these changes, we teamed up with our trusted media partners and Accord’s Digital experts to reflect on the past year and look ahead to what’s next.
From tech to tranquillity: the 2025 travel trends playbook
The travel industry is heading into an exciting year, with trends that reflect how people are rethinking the way they explore the world.
Growth of AI in Paid Digital
This blog explores the evolution of AI, focusing on Meta’s Advantage+, Pinterest’s Performance+, and TikTok’s Smart+.