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Explore industry trends, whitepapers, and more.

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What Cannes Lions 2025 taught us about the future of creativity

Every June, the creative world descends on the French Riviera for a week of inspiration, innovation, and a little bit of rosé. But Cannes Lions 2025 felt different. It wasn’t just about the glitz or the gold Lions, it was about the realignment of creativity with culture, commerce, and community.

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Travel, Digital, Creative, Strategy, Inside Accord, White papers Accord Marketing Travel, Digital, Creative, Strategy, Inside Accord, White papers Accord Marketing

Maximising advertising budgets: Key takeaways from Thinkbox’s latest event

At a recent ThinkBox event, industry experts shared research that challenges conventional methods and provides fresh insights into ad spend distribution, the importance of context in ad recall, and the impact of cutting TV budgets.

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