/Insights
News & insights
Explore industry trends, whitepapers, events, and more.
The best is yet to come for TV advertising
The future of television advertising looks bright indeed. We recently sat down with Gregor Chalmers, Head of Broadcast at The Kite Factory, to discuss the current state of play regarding TV advertising and what trends to look out for in the months and years ahead. As Gregor suggests, there is good cause for optimism.
IPA Bellwether Report: Q2 2024 Key Takeaways
Let us share our key findings from the IPA Bellwether Report for Q2 2024 and explore what these emerging trends mean for businesses and marketers alike.
Why enhanced conversions is a must for every advertiser
In a privacy-safe world where users have more control over their data, visibility for marketers is becoming increasingly more challenging.
Exploring 2024 Travel Trends: Key Insights from our Holiday Horizons white paper
Earlier this year, holiday bookings were reported as falling due to ongoing market pressures and the impact of the cost-of-living crisis. Together with our partners, Opinium, we have conducted an in-depth analysis of the UK public’s attitudes towards travelling this year.
Team Accord: Bronte Schoonen, Marketing Manager
Bronte is our in-house marketing strategist, responsible for crafting the narrative that positions our agency as an industry leader.
Why Being a Google Premier Partner Matters
Being a Google Premier Partner is more than just a badge that sets an agency apart from competitors. It is an all-embracing endorsement of an agency’s capabilities and performance, and it brings with it a range of benefits that enhance an agency’s ability to deliver superior results for its clients, foster growth, and stay at the forefront of digital marketing.
AI at Accord: Empowering Creative Minds
AI's creative and productive opportunities are boundless, particularly when used to augment and support human ingenuity and creativity.
An Evidence-Based Approach to Brand Development
As marketers, it can be easy to let our own beliefs, tastes, or internal company priorities cloud an objective assessment of a brand’s customers' values and how that brand is perceived in the marketplace.
Events
Here’s our bulletin board where you can discover upcoming conferences, workshops, and webinars. We’ll be attending, speaking at, sponsoring, or partnering, and we’d love to see you there.
07
October
2024 ABTA Travel Convention
Don't miss out on the opportunity to connect with our Managing Director, Maria Payne and Strategy Director, Jasman Ahmad, at the upcoming ABTA's annual Travel Convention.
ABTA \ Costa Navarino, Grece
17
October
Day of Luxury
Under the theme of 'What Now for Luxury Travel?', catch our Strategy Director, Jasman Ahmad, there on the day.
TTG \ Kimpton Fitzroy, London