The future of television advertising looks bright indeed. We recently sat down with Gregor Chalmers, Head of Broadcast at The Kite Factory, to discuss the current state of play regarding TV advertising and what trends to look out for in the months and years ahead. As Gregor suggests, there is good cause for optimism.

Let us share our key findings from the IPA Bellwether Report for Q2 2024 and explore what these emerging trends mean for businesses and marketers alike.

In a privacy-safe world where users have more control over their data, visibility for marketers is becoming increasingly more challenging.

Earlier this year, holiday bookings were reported as falling due to ongoing market pressures and the impact of the cost-of-living crisis. Together with our partners, Opinium, we have conducted an in-depth analysis of the UK public’s attitudes towards travelling this year.

Bronte is our in-house marketing strategist, responsible for crafting the narrative that positions our agency as an industry leader.

Being a Google Premier Partner is more than just a badge that sets an agency apart from competitors. It is an all-embracing endorsement of an agency’s capabilities and performance, and it brings with it a range of benefits that enhance an agency’s ability to deliver superior results for its clients, foster growth, and stay at the forefront of digital marketing.

AI's creative and productive opportunities are boundless, particularly when used to augment and support human ingenuity and creativity.

As marketers, it can be easy to let our own beliefs, tastes, or internal company priorities cloud an objective assessment of a brand’s customers' values and how that brand is perceived in the marketplace.