/Insights
News & insights
Explore industry trends, whitepapers, and more.
AI Max: A promising addition to Google Ads, but it's early days!
As part of our commitment to innovation in Paid Digital, we have been exploring Google’s new AI Max for Search feature.
Oceania Cruises appoints Accord Marketing as its media agency
Following a highly competitive three-way pitch, Oceania Cruises has selected Accord Marketing as its new media agency, marking the beginning of an exciting new chapter in its ambitious growth journey.
Silver Marketing Summit - The Sandals Journey
We recently had the pleasure of speaking at the Silver Marketing Summit, Europe’s leading conference focused on championing the needs, interests, and influence of the UK’s mature consumer.
Accord named Agency of the Year at the 2025 Travel Marketing Awards
Accord Marketing has been crowned Agency of the Year at the prestigious 2025 Travel Marketing Awards, recognising a year of bold ideas, strategic growth, and outstanding results.
Sonic Branding: Hear Me Out…
Sonic branding should be as integral to branding projects as colour, type, video and imagery - but is often not considered as such.
AI Mode: How Google’s next chapter will shape travel marketing
AI tools like ChatGPT and Perplexity are reshaping how people find and filter information, with ChatGPT seeing 500 million weekly users and Perplexity surpassing 100 million monthly queries. While they still represent a small share of global search, their impact is growing.
What Cannes Lions 2025 taught us about the future of creativity
Every June, the creative world descends on the French Riviera for a week of inspiration, innovation, and a little bit of rosé. But Cannes Lions 2025 felt different. It wasn’t just about the glitz or the gold Lions, it was about the realignment of creativity with culture, commerce, and community.