/Insights
News & insights
Explore industry trends, whitepapers, events, and more.
Labour's comeback budget: What it means for the travel industry
As the travel industry now looks to navigate the potential shifts in consumer confidence and spending power, we’ve taken a unique approach: examining how past budgets have historically influenced demand and sentiment.
New white paper launch: Don't Call Me Old!
For too long, the marketing industry has relied on demographics to define the over-50s market. But when it comes to marketing to this savvy group of holidaymakers, it’s time to look beyond simple labels like age, income, and gender.
Understanding the drop in PPC performance: A result of Advanced Consent Mode in GA4
In some cases, there has been a significant drop in PPC performance, specifically a 5% to 20% reduction in reported conversions within GA4.
Redefining ageing - how the over-50s are challenging stereotypes
With the number of centenarians in England and Wales increasing by 31% in a decade and people generally living longer, healthier lives, it’s never been so important to challenge stereotypes around ageing.
Understanding the media consumption habits of the over 50s in 2024
In an era where digital transformation dominates media consumption trends, one age group stands out for its unique habits: the over 50s.
Don’t Call Me Old!
For too long, the marketing industry has relied on demographics to define the over-50s market. But when it comes to marketing to this savvy group of holidaymakers, it’s time to look beyond simple labels like age, income, and gender.
Data, creativity, and incrementality: lessons from The Future of Media London event
The Future of Media London event offered key insights from industry leaders on how to navigate this complexity, exploring topics such as data-driven strategies, incrementality and creative innovation. Here are our top key takeaways.
Content marketing in 2024: A critical element of SEO success
In the ever-evolving landscape of digital marketing, content remains king. At Accord Marketing, we’ve seen firsthand how content marketing continues to play an integral role in SEO strategies for businesses across industries, especially in travel.