Accord Marketing proudly announces the appointment of two Associate Directors to its Board - Jasman Ahmad, Strategy Director, and Richard Anderson, Creative Director.

As marketers, we need to understand that, for our campaigns to work, we must cut through that noise. We must show consumers the most relevant message at the right time to stand out from the crowd.

Christy, our Senior Paid Digital Specialist, adeptly navigates the digital landscape, utilising her expertise to optimise campaigns for maximum impact and ROI, ensuring our clients achieve their goals efficiently.

Despite the economic backdrop, post-Christmas fatigue has always been a perfect storm for travel advertising. It is a time when most Brits are staying in, saving energy, and dreaming longingly of sunnier climates

Amidst a global cost of living crisis, 2023 was the year consumers became more discerning about the products and services they bought - so it was increasingly important for brands to be transparent in their messaging and promote value at every opportunity.

In the ever-evolving digital marketing landscape, Google has announced Consent Mode v2, which businesses must implement by March this year.

Ashley, our Head of SEO, is a driving force behind our success in enhancing online visibility. With a proactive approach, Ashley and his team craft and implement cutting-edge SEO strategies, resulting in amplified organic traffic and revenue for our clients.

In a landscape where visuals often take centre stage, it's easy to overlook the influence of another, often underestimated, medium - audio.