Accord enhances data strategy and performance with Infinity partnership
Accord Marketing is proud to announce a strategic partnership with Infinity, the world’s leading call intelligence provider. This collaboration will allow our clients to better understand customer journeys, optimise marketing campaigns, drive sales performance and improve customer experiences.
“After an extensive procurement process, we are thrilled to announce our partnership with Infinity,” said Dan Ward, Head of Performance at Accord. “Infinity's dynamic and fixed-level call tracking, Smart Match technology and seamless integration with analytics and media platforms align perfectly with our goals of delivering comprehensive ad-to-sale reporting for our clients. Beyond these benefits, this partnership also provides clients access to Infinity Hub features for comprehensive call reporting, segmentation, and optimisation.”
“We were pleased with the seamless migration of Infinity’s tools and insights. Though we are relatively new to the system, it’s already unlocked reporting and optimisation potential for our team and marketing activity. We’re excited to continue working with Accord to explore capabilities and leverage new insights to scale our business and provide greater customer value.”
Matt Bradley, Senior Partnerships Director at Infinity, said, “Accord Marketing has always understood the importance of phone conversions, particularly in the travel sector. Mapping the online customer journey and associating transaction values with specific campaigns and keywords injects even more invaluable insights into their analytics projects.”
About Infinity:
Infinity helps marketing teams make smarter business decisions and improve experiences with call analytics. Infinity’s call tracking and speech analytics tools are used by marketers across the world to better understand customer journeys, optimise marketing campaigns, drive sales performance, and improve customer experiences. Available in over 75 countries and counting, Infinity is trusted by brands such as BlueBay Travel, Flight Centre, Hurtigruten, and Scott Dunn.
Dan Ward
Dan is Accord’s Head of Performance and GA Guru. Get in touch if you want to pick his brains on all things marketing performance.
