/Insights
News & insights
Explore industry trends, whitepapers, events, and more.
Understanding the drop in PPC performance: A result of Advanced Consent Mode in GA4
In some cases, there has been a significant drop in PPC performance, specifically a 5% to 20% reduction in reported conversions within GA4.
Unique Vacations UK Ltd. appoints Accord Marketing as its media buying agency
Unique Vacations UK Ltd. appoints Accord Marketing as its media buying agency.
Fred. Olsen Cruises has chosen Accord Marketing as its media planning and buying agency
Fred. Olsen Cruises has chosen Accord Marketing as its media planning and buying agency.
Orchestrating insights: the importance of data measurement & insights
Today’s organisations are not short on data. Investments in data infrastructure are at an all-time high. And yet, it’s not uncommon to hear something like, ‘We have more data than we know what to do with.’
The best is yet to come for TV advertising
The future of television advertising looks bright indeed. We recently sat down with Gregor Chalmers, Head of Broadcast at The Kite Factory, to discuss the current state of play regarding TV advertising and what trends to look out for in the months and years ahead. As Gregor suggests, there is good cause for optimism.
Why enhanced conversions is a must for every advertiser
In a privacy-safe world where users have more control over their data, visibility for marketers is becoming increasingly more challenging.
We need to talk about value
When brands use the word ‘value’ in their marketing, what’s the first thing that comes to mind?
Safeguard your data: how to export your Universal Analytics insights before it's too late!
As the world bids a final farewell to Google’s Universal Analytics platform on 1 July 2024, organisations face a crucial task: exporting their historical data before it’s lost forever.
Events
Here’s our bulletin board where you can discover upcoming conferences, workshops, and webinars. We’ll be attending, speaking at, sponsoring, or partnering, and we’d love to see you there.
06
November
Wanderlust Reader Travel Awards
Celebrating the best in travel for 23 years, the Wanderlust Reader Travel Awards will spotlight the most-desirable destinations, tour operators and travel brands- catch our Head of Account Management, Matt Price, there on the day.
Wanderlust\ The Tate Modern, London
19
November
The British Travel Awards
We’re thrilled to announce that we’ll be attending the British Travel Awards! Join us as we celebrate excellence in travel and tourism among the industry’s top companies and innovators.
Battersea Evolution
28
November
The Travolution Awards
The Travolution Awards are the biggest annual celebration of the talents and achievements of brands and individuals in the online travel sector in the UK and beyond. Shortlisted for ‘Best Content Marketing Campaign’, we’ll see you there.
Travolution \ City Central at the HAC
29
November
AWTE Platinum Xmas lunch
Our Managing Director, Maria Payne, has been shortlisted for the AWTE (Association of Women Travel Executives) Mentor of the Year Award. We’ll be there on the day celebrating 70 years of the AWTE supporting Women.
AWTE \ The Church House, Westminster