Channel 4 is teaming up with Fred. Olsen Cruise Lines, as the cruise ship holiday brand becomes sponsor of the broadcaster’s escapism content, such as Four in a Bed and Perfect Pub Walks.

At its heart, this American sports comedy-drama is an inspiring lesson in leadership and a testament to the power of kindness, humour, and hope in the workplace.  Here’s why it’s a show worth celebrating. 

In some cases, there has been a significant drop in PPC performance, specifically a 5% to 20% reduction in reported conversions within GA4.

Unique Vacations UK Ltd. appoints Accord Marketing as its media buying agency.

Fred. Olsen Cruises has chosen Accord Marketing as its media planning and buying agency.

Today’s organisations are not short on data. Investments in data infrastructure are at an all-time high. And yet, it’s not uncommon to hear something like, ‘We have more data than we know what to do with.’

The future of television advertising looks bright indeed. We recently sat down with Gregor Chalmers, Head of Broadcast at The Kite Factory, to discuss the current state of play regarding TV advertising and what trends to look out for in the months and years ahead. As Gregor suggests, there is good cause for optimism.

In a privacy-safe world where users have more control over their data, visibility for marketers is becoming increasingly more challenging.