Wightlink appoints Accord Marketing as its media buying agency
After a competitive four-way pitch, Wightlink, the leading cross-Solent operator providing an essential service between the mainland UK and the Isle of Wight, has appointed Accord Marketing as its media agency to develop and implement an integrated media plan across multiple channels. Accord will handle media buying, campaign management, tracking, optimisation, reporting, and creative production services.
“Wightlink are delighted to be partnering with Accord. Their detailed pitch presentation was extremely impressive, alongside the vast experience their team brings from the travel and transportation sector, it was an easy decision to select Accord as our agency partner.”
Maria Payne, Accord’s Managing Director, said, “We're thrilled to be working with Wightlink, an iconic brand connecting people to the Isle of Wight. We are committed to delivering an innovative media strategy that showcases their fantastic range of services and achieves their ambitious business objectives. We can't wait to get started!”
To discuss your next project with us, or learn more about what we can offer and how we can work together, contact us today.
Sally Winfield
Sally is the CEO of Accord Marketing.
