Another delay or a saving grace?
Google have announced that the cookie-less world we’ve been anticipating won’t be arriving until 2023, leaving an even wider interim for brands to get prepared.
To help them navigate this period, our partners at The Drum reached out to Accord for the answers. Luckily our Head of Performance and data guru, Dan Ward is always one step ahead of the cookie game. Here’s what he had to say:
Dan Ward
Dan is Accord’s Head of Performance who always has his finger on the pulse when it comes to updates in the digital-ad-land!
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