Do you know what consumers want, really, really want?
Most marketers and brands say they do, but the numbers suggest otherwise.
While we can't claim to read minds, understanding consumer desires often involves recognising common themes and motivations. Consumers typically want products and services that fulfil their needs, solve their problems, and enhance their lives.
Understanding these underlying wants - quality, convenience, value, personalisation, innovation, authenticity, and sustainability - helps businesses better meet the needs and expectations of their target audience, ultimately leading to more satisfied customers and long-term success.
Start by asking the right questions.
Primary research refers to gathering data directly from original sources, collecting information firsthand rather than relying on existing data or sources.
It allows marketers to tailor research projects to their specific needs, whether that be to generate new insights, test theories, or validate existing ways of working. Plus, it will give any marketing strategy a fresh, specific, and relevant data-driven edge that will inform decision-making and drive innovation. But to be truly effective, it must be holistic and objective.
In this guide, you will learn:
Why your brand needs to be market-oriented.
How adjusting your brand's orientation will improve your marketing messaging.
The different research methodologies that will help you better understand your customers.
Download our Power of Research guide to learn more.
Matt Price
With a wealth of experience in navigating consumer trends and industry landscapes, Matt crafts innovative, creative solutions that deliver tangible results for our clients.
