Double Wins at the Travel Marketing Awards!
We are thrilled to share the incredible news that we secured two major victories at this year's prestigious Travel Marketing Awards. These awards recognise the most innovative and effective marketing campaigns within the travel industry, and we are honoured to be among the distinguished winners.
Award 1: Brand Relaunch for Ramble Worldwide
Our first Gold Standard win of the night was for the ‘Brand Relaunch’ of Ramble Worldwide. Last year, Ramble Walking Holidays (RWH) approached us with a unique challenge - to reposition and reinvent their brand while respecting and honouring their 75-year history. Utilising our tried-and-tested brand strategy process, work began on a major brand and creative overhaul. We started by building our understanding of their business, market, and key competitors. Then, through a combination of data-driven research, creative vision, and strategic planning, we successfully transitioned RWH into Ramble Worldwide - a progressive, dynamic and distinctive brand, inspiring future generations to experience a world more beautiful on foot.
Award 2: Best Advertising Campaign over £250k
We received the second Gold Standard accolade for the ‘Best Advertising Campaign over £250k’ for Kuoni. In 2020, in response to the reduction in demand for travel triggered by the pandemic, changing shopping behaviours and a growing confidence to use video apps to plan holidays online, Kuoni began its plan to close several of its high street stores. Fast-forward to 2023, this turn-of-year campaign centred on diversifying their channel marketing mix, transitioning their traditional approach of a universal message to targeted segmentation, and further reducing their reliance on retail through strategic placements across various digital and traditional channels.
Additional Recognitions:
Second and Highly Commended for Marketing Agency of the Year.
Second and Highly Commended for Integrated Campaign over £500k: Ambassador Cruise Line.
Third for TV/Film/Video: Ambassador Cruise Line.
Third for Best Search: Cosmos.
Finalist for Marketing Responsible and Sustainable Travel: Not In The Guidebooks.
These awards are a testament to our entire team's hard work, dedication, and creativity. We want to extend our deepest thanks to everyone who contributed to these successful campaigns and to our clients and partners for their unwavering support.
Sally Winfield
Sally is the CEO of Accord Marketing.
