Fred. Olsen Cruises has chosen Accord Marketing as its media planning and buying agency
The appointment followed an informal process, and as the cruise line's new media agency, Accord will deliver multi-channel campaigns to drive awareness, consideration, and sales.
Maria Payne, Managing Director, said, “We are absolutely delighted to welcome Fred. Olsen to the Accord family. Winning their trust is a testament to our team's first-class cruise expertise, and we look forward to crafting innovative and compelling campaigns that deliver. This new partnership further fuels our agency's growth and continues to broaden our Travel portfolio.”
“We are thrilled to have joined forces with Accord. This new partnership has allowed us to bring all media planning and buying services under one agency and, as a result, has already strengthened our performance. The demand for cruise holidays is continuing to rise, so now is the time to put Fred. Olsen Cruise Lines front and centre for guests looking to sail the high seas and travel the world - and Accord are the perfect partners to help us do this.”
To discuss your next project with us, or learn more about what we can offer and how we can work together, contact us today.
Sally Winfield
Sally is the CEO of Accord Marketing.
